what was wrong, tho?
the homepage has ONE job: to get your ICP weak in the knees, under 15 seconds, preferably. loading animations and kinetic typograhy are impressive, yes but what sticks is how consistent and consumable is the narrative. enough to spark curiosity on the first parse. enough to make them dig in. oh, and for design to come in and compound the whole thing. my version of the homepage was a work of art <3
how did i fix it?
The primary challenge in this project was to achieve a realistic stone texture that would evoke a tangible, physical presence while maintaining accurate human proportions and detail. Each “stone” had to be carefully placed and adjusted for visual harmony. The model also needed to be adapted for photography, requiring a precise balance of light and shadow to capture every texture and detail in the final images.
impact?
The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.
testimonial.
The STONE MIND project is a stunning, textured centerpiece in our portfolio, with every detail of the 'stone head' meticulously crafted.
